male worker installing a double-glazed window

The Ultimate Guide to Choosing a Double Glazing Company

07 May 2024

Double glazing is a smart and beneficial home investment, which we explained in our previous article. However, it is also a costly investment. For that reason, it’s vital that you choose an experienced and reputable double glazing company. In this news article, let’s discuss the factors you need to consider when choosing a double glazing company. 

Reputation & Experience

One of the first things homeowners consider is the company’s experience and reputation. Many homeowners look at multiple companies in their area and ask family members, friends or neighbours for recommendations. Do your own research by visiting the company’s website, viewing images on their social media pages and reading online reviews. You want to find a company that is reliable with a proven record of double glazing work and a strong reputation. At C&W Direct, we have been in business for over 30 years of experience in supplying and installing double glazing products across Cannock and the nearby areas. 

Product Range

What homeowner doesn’t enjoy a wide range of double glazing products? Limited ranges give homeowners less variety to choose from and the options available may not suit all homes. At C&W Direct, we offer double-glazed windows, doors, orangeries and conservatories in various stunning styles. For instance, casement, tilt & turn and sliding sash and flush casement windows are part of our window range. Most of our double glazing products can also be tailor-made to allow you to achieve your desired look with a bespoke finish.

Workmanship & Accreditations

Homeowners must also look at the company’s workmanship and accreditations for a sense of certainty. The C&W Direct team of installers are fully qualified, show superior workmanship, work effectively, maintain the cleanliness of your property and recycle old materials. They are also professional, friendly, punctual and approachable. In terms of accreditations, we are proud to be a FENSE, CPA (Consumer Protection Association), BFRC and Ultraframe approved installer. With double glazing from C&W Direct, you’re in safe and capable hands. 


Many homeowners choose the most affordable deal they can find. It’s understandable to solely decide on a company based on the initial cost because we are still living in a cost-of-living crisis. However, choosing unqualified installers is not the best idea as it can affect your home’s energy efficiency and cost you more money in the long run. 

C&W Direct offer the most competitive prices for double glazing in the Midlands. We offer customers a free quotation and site visit. You can choose from our different payment options including cash, cheque or bank transfer. To help with the initial cost, a range of finance options is also available including buy now, pay later.


When choosing a double glazing company, an included guarantee on your order is essential. It is a promise that the company will fix and meet specific standards if a fault occurs. At C&W Direct, all of our products come with a 15-year guarantee, a security guarantee and a free 5-year annual health check. We also offer a Price Promise Guarantee. If you find a competitor with the same quality product as us, we can match or even beat the competitor’s price, so you receive the best possible value.

Discounts & Schemes

Some double glazing companies give back to their customer through discounts, rewards or schemes. At C&W Direct, our customers can benefit from our Recommend A Friend Scheme. When you recommend a friend to us, you can receive a cheque that is valid for any of our products. The amount you get depends on the order value of your friend. For example, if their order value is up to £1000, you will receive a cheque for £25. Once the installation is complete, you will receive your cheque. 

This scheme is for anyone who recommends us to a person they know – a family member, friend, neighbour or work colleague. To qualify, the person you introduce must be a new customer to C&W Direct. 

After-Sales Support

After double glazing is installed, it doesn’t end there. A good double glazing company will also provide after-sales support to their customers upon installation. This service offers homeowners technical assistance, maintenance and health checks and emergency repairs. As we mentioned already, C&W Direct offer technical support, a 15-year guarantee and a 5-year annual health check. Whether it is troubleshooting a minor issue or a replacement, our after-sales support contributes to our excellent customer service.

Why Choose C&W Direct As Your Double Glazing Company?

As you now know, there are many factors you need to consider before appointing a double glazing company. The main takeaways in this article are to do your own research, make sure you receive a guarantee and avoid unqualified installers. 

If you are searching for a double glazing company in Cannock, Birmingham or other nearby areas, look no further than C&W Direct. To see stunning work done by our team, visit our Cannock showroom or our online gallery. Contact us today to receive your free quotation, arrange a site visit and qualify for a free upgrade to our Optitherm Plus A+ Rated windows. 

Conservatories Direct (Midlands) Ltd
8 Exchange Business Estate,
Cross Street,
WS11 0BW

VAT reg no. 866 2848 79
Company reg no. 05476228
Company registered in England and Wales

0808 2223344